The World Championship collection will be created from Kingsland’s popular “Earth Collection,” a 100% recycled material line with sustainability and quality at the core of each item. Photo: Kingsland Equestrian/Herning2022
Around 1,200 volunteers will be involved during the ECCO FEI World Championships Herning (DEN) from 6 - 14 August 2022, and they will be dressed by Kingsland Equestrian, the Official Clothing Supplier for the event.
This partnership goes hand in hand with Kingsland’s core purpose “To outfit, inspire and champion all equestrians.
The equestrian clothing brand, hailing from Norway, will begin designing a bespoke World Championship collection for the volunteers. And an extended version will be available exclusively in the ECCO FEI World Championship merchandise store.
As preparations for the World Championships are in full swing, the Organisers are planning to dress the host facility in Herning and the many volunteers in the official colors of the Championship
The World Championship collection will be created from Kingsland’s popular “Earth Collection,” a 100% recycled material line with sustainability and quality at the core of each item.
– We are incredibly proud to be a part of this unique event, and for Kingsland, it was a completely natural choice to be involved in Herning2022. Our commitment ensures the desired visibility in the sport, but more than that, with the Organisers of Herning2022 prioritising sustainability, this aligns perfectly with Kingsland's fundamental values. At Kingsland, sustainability is an important focus area both now and for the foreseeable future, says Mette Vester Reymert, sales manager for Kingsland.
Each of the 1200 volunteers will receive their own set of crew clothing, which will consist of multiple products.
In addition, they’ll also receive some products from the official merchandise collaboration. For those who can’t wait until next year to pick up these exclusive items, we’re happy to announce that we have official confirmation that a limited edition of the collection will be released in December of this year.
– We have often collaborated with Kingsland in other contexts, and every single time, they have been reliable suppliers of quality clothing, states Jens Trabjerg, who together with Casper Cassøe is one of the Organisers of Herning2022.
– It is also important that Kingsland offers clothing from their sustainable Earth Collection, as sustainability is part of our goal in organising the World Championship. We know that our volunteers will be very happy to wear the crew clothes during the Championships. We expect Kingsland's well-known quality and design will tempt many of our guests to bring home parts of the beautiful collection as a memento from the event, Jens Trabjerg concludes.