Our approach & mindset
Herning2022 will create a new benchmark for sustainability at major sports events. That is our ambition, and it shapes the way we work, the choices we make, and how we engage with the world around us.
Our approach is guided by a new mindset that sees sustainability as an opportunity and a driver of innovation and value creation.
In our work with sustainability, we have created three principles that we use to create the new benchmark for sustainability, and all our sustainability initiatives match at least one of them:
3 principles of sustainability
1. Seek positive ripple effects
We might be a one-off event, but we have the size and opportunity to set new initiatives, ways of doing, and processes in motion.
2. Think circular
We will rent or borrow as much as possible instead of buying new. We will buy recycled solutions whenever possible and seek to ensure that products and materials are re-used after the event.
3. Engage all suppliers in a dialogue on sustainability
We do not have the answers – we have the questions. Therefore, we engage all suppliers in a dialog around what they can do in terms of sustainable solutions. This approach also prevents defaulting to traditional solutions just because they are well known from previous events.
In the planning process, we have discussed many solutions and spotted various interesting opportunities. Many of them succeeded and you can read about them in this section. Others turned out to be important learnings despite the challenges of implementing them. The main reasons were either because of issues around delivery, quality, price, or standard sports requirements.
As you can read in this section, a lot of things are set in motion, and we encourage future equestrian events to pick up where we end and create even more positive impact.